Impressions Light Twitter

Thommy Sjöberg @Kistalight

#FinUnderstrecket i SvD om Istanbuls store fotograf #AraGüler av #OrhanPamuk! Ara Güler avled i oktober i år och begravdes under stora hedersbetygelser. #Kistalight minns genom en blogg om Orhan Pamuk. 😎🐢Se https://kistalightnow.blogspot.com/2018/11/istanbuls-store-fotograf.html … pic.twitter.com/3q67eIBNfd

Impressions 5,612

Total engagements 17
Detail expands 9
Profile clicks 3
Hashtag clicks 2
Media engagements 1
Likes 1

Kistalight has got a lot of impressions the last weeks on Twitter!
There´s a lot of impressions on twitter even if Kistalight don't used to have it!
Sounds poetic!
What does it mean?

It´s about 12 posts from may to november and the top impressions was especially 23 november and landed in 60 154 impressions.
The subjects (all with photographies) are Selma Lagerlöf, The Swedish Academy, Djurberg at The Moderna, Fotball VM in Kista, Tennis X 2, Aspö Island in Blekinge, The Suburbs in Kista and Husby, Andy Warhol Remix 68, Nina Bouraoui writer, Anders Sunna artist and Sapmi, and the one above The Eye of Istanbul Ara Güler.

It’s difficult to dig through Twitter’s help system to find definitions of specific terms, but I happened to find a mention of impressions on a support page about their analytics and how to use it. Specifically, they say Impressions are “times a user is served a Tweet in timeline or search results.”

Impressions: Times a user is served a tweet in timeline or search results 

There are a few things worth noting about this. Remember, whenever you post a tweet, that tweet will show up in the feeds of the people who follow you. However, it will also become available in Twitter search, particularly if you’ve used any keywords of a type people search. It will also show up in feeds for hashtags, though in the faster moving hashtags it might not be visible due to curation. It depends if the people browsing the hashtag view it by “top” or by “latest,” or one of the other filtering options.

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Do Impressions Matter?

The thing about impressions is that they’re kind of inconsequential. You can see them in your own analytics, but no one else can see the impressions a given tweet has gotten. Other forms of engagement, like retweets and likes, are visible to the public. There’s no real reason to inflate impressions since they don’t do anything but skew your engagement rates in your own analytics.

Bäddar in Zaz med Les Passants med fina bilder från Istanbul men Ara Gülers fotografier är bäst!
Om nu någon läsare orkat läsa texten så här långt kan man översätta impressions med den tid en besökare ägnar sig åt texten men är inte riktigt jämförbart med en visning. Hos Kistalight blev det här cirka drygt 5500 impressions per post (kring 64 000 sammanlagt se ovan)  från Selma Lagerlöf till Ara Güler. Kistalight lägger nog helst energin (krutet) på att knåpa ihop sina texter framför att bekymra sig över deras liv på sociala medier.

But of course we love a lot of impressions on Twittter.

©Thommy Sjöberg